Uphoriq Mens Event
A Man About Style champions the spirits of those who defy the status quo and dare to be diverse. When Uphoria™ approached us to be a part of their story, we graciously accepted the opportunity as we value brands that unite like families instead of those “dog eat dog” monoliths that dominate much of the business culture. Uphoria has a diverse group of founders and product line that ranges from dapper accessories to edgy streetwear pieces.
We were asked to host their premier launch party at the Seattle Art Museum. This room was teeming with business entrepreneurs, fashion influencers, and a few press agencies. The infamous Dj Peg set the mood that night, with a mix of soul sample driven records. Our show began with the ear-piercing horns of Jay-Z’s “Show Me What You Got.” Richard Meharry walked down the steps of the art museum - bringing his usual high energy - while donning a chambray tux for the occasion. His co-host (Endurance Nweke, curator of cool) soon followed with Dave East’s “Maneuver” playing in the background. After this “Shout Out Ma” was played for our kind sponsors: 360 vodka, Dry Sparkling, and SlusaTV.
This break-in program provided our VIP’s with catered hors d’oeuvres as each patron networked and was greeted individually by our uptempo hosts. After some time, Richard introduced the live performer of the night: James Lion. Mr. Lion captivated the crowd with his stage presence and heartfelt lyrics. He graciously set the stage for Toney Shellman, the guest of honor. Toney Shellman - for those who don’t know - is recognized by Black Enterprise, has been honored by recording artist Ne-Yo, and is the co-founder of several cultural brands. Before he conveyed his excitement and blessed our event, he brought out his special guest: Future of the Prince Ovos own DJ. Future did not perform but added to the excitement.